For instance, a company can own a domain name example, pricewaters.net, because the .com version was not available at the time of registration and it becomes available at a much later date. The business owner would make a wise decision to buy the pricewaters.com. This is because the .com extension is popular than the .et extension. So if they run a .net website, there’s a pretty good chance potential customers will mistakenly type the .com extension in their web browsers and be directed to a completely different website. But, if the same company owns the .com extension, the customer will be redirected to the original pricewater.net website. This will maintain and enhance a company’s brand and identity.